Retail Roaming Revenue Accelerator - Case Study

A large Asian Operator uses analytics to segment and convert prepaid users

This Asian operator has a subscriber base of over 100 million subscribers with over 90% as prepaid subscribers. The prepaid roamers, as in many parts of the world, are travelling more so the operator started to look at the response rate of offers currently sent to those roamers and saw that there was a lot of room to improve the conversion rate.

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